Category & Shopper Insights Manager at Church & Dwight Co Inc in Titusville, NJ
Job Description A collective energy and ambition. A place where you can make a real difference. We're a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because:
Together We Have the Power to Win. Role Summary The Sr. Manager, Category & Shopper Insights is responsible for leading strategic initiatives and the creation and execution of SBU category platforms with our focus Customers. This role will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate our influence with both internal and external customers. The Sr Manager, Category & Shopper Insights will work with brand teams, trade marketing, key account sales teams, and their respective retailers to develop, lead, and communicate fact-based analysis and insights in their respective category (s) to help drive C&D and category topline sales objectives. This role reports internally to the Director Category & Shopper Insights Role Accountabilities and Responsibilities (Describe the 5-7 major accountabilities) Proactively develops collaborative relationships with our retail partners to be viewed as a trusted resource for category insights and objective growth opportunities Proactively builds insights to help educate and influence sales strategy at an internal organizational level Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings Monitor competitive activity and recommend solutions to meet/counter competitive threats to business Leads comprehensive understanding of plan-o-gram insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives Advanced utilization of Tools and Insights to Enable Execution:
Nielsen and customer POS, Loyalty Card, Panel, Shopper insights, Assortment, and POG tools to deliver unique insights The Sr. Manager, Category & Shopper Insights role will be evaluated on the following KPIs:
Creation of Category Platforms Activation of Category Platforms by Top 10 Customers Category share growth Increased distribution share growth or share of shelf growth Education and Experience Bachelor's Degree Required 5
years of experience in the CPG industry required 2
years in a Category Management role in the CPG industry required Nielsen and/or IRI syndicated data experience is required Nielsen Advanced Analytical capabilities are required POG software (like JDA) understanding and proficiency is a plus Loyalty card experience is also a plus Skills and Competencies Excellent analytical, communication, and creative problem solving skills Strong leadership, presentation, and influencing skills Action Oriented Priority Setting Decision Quality Dealing with Ambiguity Technical & Analytic Skills Integrity and Trust
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
Together We Have the Power to Win. Role Summary The Sr. Manager, Category & Shopper Insights is responsible for leading strategic initiatives and the creation and execution of SBU category platforms with our focus Customers. This role will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate our influence with both internal and external customers. The Sr Manager, Category & Shopper Insights will work with brand teams, trade marketing, key account sales teams, and their respective retailers to develop, lead, and communicate fact-based analysis and insights in their respective category (s) to help drive C&D and category topline sales objectives. This role reports internally to the Director Category & Shopper Insights Role Accountabilities and Responsibilities (Describe the 5-7 major accountabilities) Proactively develops collaborative relationships with our retail partners to be viewed as a trusted resource for category insights and objective growth opportunities Proactively builds insights to help educate and influence sales strategy at an internal organizational level Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings Monitor competitive activity and recommend solutions to meet/counter competitive threats to business Leads comprehensive understanding of plan-o-gram insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives Advanced utilization of Tools and Insights to Enable Execution:
Nielsen and customer POS, Loyalty Card, Panel, Shopper insights, Assortment, and POG tools to deliver unique insights The Sr. Manager, Category & Shopper Insights role will be evaluated on the following KPIs:
Creation of Category Platforms Activation of Category Platforms by Top 10 Customers Category share growth Increased distribution share growth or share of shelf growth Education and Experience Bachelor's Degree Required 5
years of experience in the CPG industry required 2
years in a Category Management role in the CPG industry required Nielsen and/or IRI syndicated data experience is required Nielsen Advanced Analytical capabilities are required POG software (like JDA) understanding and proficiency is a plus Loyalty card experience is also a plus Skills and Competencies Excellent analytical, communication, and creative problem solving skills Strong leadership, presentation, and influencing skills Action Oriented Priority Setting Decision Quality Dealing with Ambiguity Technical & Analytic Skills Integrity and Trust
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & Management, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
