Manager, CRO
Adtalem, a leader in higher education, is seeking a Conversion Rate Optimization Manager to join its Global Marketing Team. In this role, you will oversee our A/B Testing and Website Optimization efforts. You will oversee the team that manages all web optimization efforts for all of Adtalem's web properties. You will own the strategy, execution and reporting for all testing operations for all of our schools (Chamberlain, Walden, Ross & American University of the Caribbean). You will collaborate with all stakeholders including product managers, designers, engineers, analysts and other related teams in order to deliver desired outcomes. To be effective in this role, you will need to stay close to user preferences and behaviors, remain up-to-date on the latest technologies and Adtalem's competitive landscape. Responsibilities Set the strategy and prioritize the testing the testing plan, including our test backlog and testing plan via our A/B testing platforms Oversee our creative and CRO agencies to ensure flawless execution of the test Coordinate with our analytics teams to pull together and share test results, insights and go forward test plans Retain and enhance a history of test results and learnings Provide feedback and input on friction points and potential improvements to our user experience for our students to improve their experience and Adtalem's results #LI-AS1 Qualifications 5-7 years of Digital Marketing / E-Commerce 2
years direct experience in AB or Multi-Variant testing Bachelor's Degree (BA/BS) from a 4-year accredited college or university in a related field or equivalent combination of education, training and experience that provides the required skillset to succeed in this role Experience leading and managing a team and collaborating with stakeholders and other external parties to achieve desired results Strong attention to detail Strong analytical skills Strong collaboration Strong critical thinking skills, and the ability to thoughtfully identify challenges and solutions Ability to excel under pressure and tight deadlines, in an uncertain environment EEO We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace. As an organization dedicated to educating the healthcare leaders of tomorrow and empowering members to make inspiring contributions to our global community, we know that it is our responsibility to lead by example and continue minimizing the risks of spreading COVID-19. Employment at Adtalem and/or its subsidiaries requires compliance with the organization's Mandatory COVID-19 Vaccination Policy, to the extent permitted by the laws of your country, province/state, and/or local area. All employees in areas of the world that permit mandatory COVID-19 vaccination are required to be fully vaccinated within 60 days of their date of hire unless they receive an exemption from Adtalem's HR Coaching Resource Center because of issues such as access or an approved medical or religious accommodation. Who We Are At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading workforce solutions provider that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare and financial services industries. Adtalem institutions and companies include:
American University of the Caribbean School of Medicine, Association of Certified Anti-Money Laundering Specialists, Becker Professional Education, Chamberlain University, EduPristine, OnCourse Learning, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University. (NYSE:
ATGE; member S&P MidCap 400 Index)
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
years direct experience in AB or Multi-Variant testing Bachelor's Degree (BA/BS) from a 4-year accredited college or university in a related field or equivalent combination of education, training and experience that provides the required skillset to succeed in this role Experience leading and managing a team and collaborating with stakeholders and other external parties to achieve desired results Strong attention to detail Strong analytical skills Strong collaboration Strong critical thinking skills, and the ability to thoughtfully identify challenges and solutions Ability to excel under pressure and tight deadlines, in an uncertain environment EEO We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace. As an organization dedicated to educating the healthcare leaders of tomorrow and empowering members to make inspiring contributions to our global community, we know that it is our responsibility to lead by example and continue minimizing the risks of spreading COVID-19. Employment at Adtalem and/or its subsidiaries requires compliance with the organization's Mandatory COVID-19 Vaccination Policy, to the extent permitted by the laws of your country, province/state, and/or local area. All employees in areas of the world that permit mandatory COVID-19 vaccination are required to be fully vaccinated within 60 days of their date of hire unless they receive an exemption from Adtalem's HR Coaching Resource Center because of issues such as access or an approved medical or religious accommodation. Who We Are At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading workforce solutions provider that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare and financial services industries. Adtalem institutions and companies include:
American University of the Caribbean School of Medicine, Association of Certified Anti-Money Laundering Specialists, Becker Professional Education, Chamberlain University, EduPristine, OnCourse Learning, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University. (NYSE:
ATGE; member S&P MidCap 400 Index)
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social Media, Marketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.
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