Group Product Director, Consumer Marketing

The Group Product Director, Consumer Marketing, Schizophrenia is a critical position within the Janssen Neuroscience Psychiatry Marketing team, and will be responsible for the overarching, Consumer strategies for the Neuroscience Schizophrenia portfolio.  This position leads and oversees the development and execution of strategies and business plans for all Consumer, Caregiver, Digital, Treatment Team and In-Office Patient Activation initiatives.  The position works closely with HCP Marketing, Agency Partners, Market Research, PR, Field Selling, Finance and Advocacy, and requires strong teamwork, collaboration and alignment of strategies across multiple stakeholders in order to understand business impact and deliver on business objectives. Responsibilities / Areas of Focus: Oversee a marketing team in the development and implementation of direct to patient strategies and tactics focused on increasing awareness and activating consumers and caregivers to talk to their HCP about the Schizophrenia portfolio.   Development of innovative consumer marketing strategies and tactics, which include digital, video, and in office patient resources to help achieve short-term and long-term business objectives for the franchise.  This leader and their team will work closely with HCP Marketing, PR, Market Research, Agency Partners, Advocacy, Site of Care, and Field Selling to align and execute strategies designed to increase patient requests for our products. Developing and executing the in-office patient activation strategy and tactics to educate treatment team members on the Schizophrenia portfolio. Qualifications A minimum of a Bachelor's degree is required An MBA is preferred A minimum of 7 years of successful and progressive experience in Marketing, Sales, or related fields in the pharmaceutical or consumer industries is required Pharma Consumer marketing or Digital experience is required People management experience is required Experience in Psychiatry is preferred Ability to be innovative, proactive, work within a team environment, and lead a cross-functional team is required Excellent written & oral communication skills and experience presenting to senior management is required This position is based in Titusville, NJ and may require up to 25% domestic travel. 0277181216
Salary Range: NA
Minimum Qualification
8 - 10 years

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